No-Poo Blue®

This cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.

No-Poo Blue® will also help reduce unwanted orange tones and brighten up hair color overall on brunettes who:

-have lighter Pintura (balayage), ombré, or conventional highlights

-have lightened their hair completely

-have a combination of lighter hair with highlights.

If you look at the color wheel, each color can be neutralized by the color that is opposite it on the wheel. Purple is opposite yellow. Lighter hair color has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the color wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.

Use our “scrub in/scrub out” method: evenly distribute through wet curls and scrub in to scalp with fingertips. For maximum toning, leave in 2-3 minutes. Scrub out while rinsing thoroughly. Follow with your favorite One Condition®. Use every 2-3 washes or as needed, alternating with your regular cleanser.

No-Poo Blue® should be used to tone brassy curls. The effects of No-Poo Blue® last up to 3 washes and too frequent use of No-Poo Blue could over-tone the hair. Our Devachan colorists recommend using every 2-3 washes, alternating with your regular cleanser.

For more toning, leave on for 2-3 minutes before rinsing

For best results, prep hair with Buildup Buster® to help remove any surface build-up

Make sure to follow with your favorite One Condition or treatment to lock in moisture and keep curls feeling soft and hydrated.

*via repeated grooming testing

Smart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue® provide more uniform toning.

Super Fruits Fragrance

A sweet, enticing scent that starts with notes of Peach Nectar, Lychee and Pink Currant, followed by Pink Peony, Hibiscus Blossom and Lily of the Valley and finishes with Coconut Sugar and Creamy Woods.

Yes, but before full head application, we recommend doing a strand test. Section out a 1x1 inch section of hair at the nape of your neck, wet the section and apply No-Poo Blue to the section. Leave on for 1-3 minutes and rinse. Dry the section to ensure results are as desired.

We are committed to being kind to the environment and reducing our eco-footprint. This bottle is made from 50% recycled ocean bound plastics.

What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.