For Medium to Coarse Waves, Curls, and Coils
Plumping Primer
Body-Building Gelée
FREE Ultra Defining Gel sample on $50+
$25.00
PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Plumping Primer 101
Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.
While it is lightly moisturizing, Plumping Primer not a conditioner. It is a styling product designed to plump up curls.
Plumping Primer is a lightweight primer that preps hair before styling, while our gels are stylers that provide frizz control, hold and definition.
Cozy Getaway Fragrance
A warm, tropical scent that starts with notes of Coconut Water, Casaba Melon (a blend of honeydew and cantaloupe), Gardenia Petals and Bitter Orange and finishes with Warm Amber and Vanilla Bean.
We are committed to being kind to the environment and reducing our eco-footprint. Our 16 oz bottle is made from 50% recycled ocean bound plastics. The 5 oz tube is made from 30% recycled plastics.
What it means to us: styling versatility so your curls can take on any shape and stand up to anything. Protect, revive or reset your waves, curls, or coils with confidence.
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Dermatologist Co-Developed
Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
Only The Good Stuff
Everything your curls need, and nothing they don't. Because we know curls.
Dermatologist Co-Developed
*SLS/SLES Sulfates Free
Silicone-Free
Formulated Without Parabens
Gluten-Free
Cruelty-Free
*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
