Deva Perks is our rewards program where you can enjoy VIP perks, earn points every time you shop, redeem your points on product rewards and discounts on purchases, and more! This is exclusive to devacurl.com.

Signing up is easy and no purchase is necessary to register! Simply create an account here and enter your name, email, and password.

No! You can opt-in to the Deva Perks program in your existing account. Simply log into your account and look for the “Loyalty” tab. That will present you with a button saying “Opt In to Loyalty”. Click that button and you’re in!

For starters- each member gets 25 points for joining Deva Perks! Please note it may take up to 10 minutes for the 25 points to reflect within your account.

Once you join, you earn 1 Perks point for every dollar you spend buying Deva products on the www.devacurl.com site (must be logged into account when purchasing to earn points). Aside from earning points through purchases, you can take our Curl Quiz, follow us on Instagram, and more! Access all the ways to earn under the “WAYS TO EARN POINTS” section our Rewards Page.

Exchanging your points for curl-loving rewards couldn't be easier! You can redeem your points during the checkout process for discounts on the total purchase amount. Make sure that you are signed into your account when shopping.

Once you get to the checkout screen, you will see your total available Rewards points in a drop-down menu. To use your points, select the amount of points you want to redeem and then continue with the checkout process.

Please note: Due to Shopify limitations you're not able to checkout using points when paying with ShopPay, PayPal, or Google Pay. You must be signed into your DevaCurl account to redeem your points in any transaction.

Our VIP tier is determined by the amount you spend in a rolling 12-month period.

To reach:

Curl Admirer, you must create an account. No purchase required to join!

Curl Champion, you must spend $250-$449 in a 12-month period

Curl Knockout, you must spend $450+ in a 12-month period

Once you qualify, you will instantly move up and have access to that tier's perks for the ensuing 12 months. For example, if you joined a VIP tier on 11/13/2022, you will keep that status until 11/13/2023. Each time you earn a new status, the 12-month clock starts over and will expire 12 months from the new status date. As you move up in the VIP Tiers, you will retain all benefits from your previous tier.

Please view here.