For Medium to Coarse Waves, Curls, and Coils

Plumping Primer

Body-Building Gelée

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FREE Frizz-Fighting Volumizing Foam mini on $75+

PLUMP IT UP

Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

 

Plumping Primer 101

 
Derm Co-Developed Logo

Dermatologist Co-Developed

Our formulas are dermatologist co-developed, backed by science and stylist approved for curls.
 
Plumping Primer tube with goop

Only The Good Stuff

Everything your curls need, and nothing they don't. Because we know curls.

Dermatologist-Co-Developed Dermatologist Co-Developed Icon

Dermatologist Co-Developed

Sulfate-Free SLS/SLES Sulfates Free Icon

SLS/SLES Sulfates* Free

Silicone-Free Silicone-Free Icon

Silicone-Free

Paraben-Free Paraben-Free Icon

Formulated Without Parabens

Gluten-Free Gluten-Free Icon

Gluten-Free

Cruelty-Free Cruelty-Free Icon

Cruelty-Free

*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

 

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4.3

4.3 star rating

4.3 star rating 115 Reviews
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Verified Reviewer
0.0 star rating
12/26/24
Review by Anonymous User
R
Robin D.
Verified Buyer
5.0 star rating
12/23/24
Medium hair
Review by Robin D. on 23 Dec 2024 review stating Medium hair
Great product for medium curly hair. I love it and it smells great.
L
Lorena C.
Verified Buyer
4.0 star rating
11/13/24
The first time I used
Review by Lorena C. on 13 Nov 2024 review stating The first time I used
The first time I used this I loved the way my hair turned out, last two times, not so much
B
Briana P.
Verified Buyer
5.0 star rating
11/08/24
Plump Me UP!
Review by Briana P. on 8 Nov 2024 review stating Plump Me UP!
My curl stylist used this on my hair for my last Deva Cut and it has changed my whole hair game completely! I love the smell of this product and how it better defines my curls without leaving them feeling crunchy. I don’t even need to diffuse when using this. I highly recommend this primer if you’re looking for definition without the extra legwork!
L
Lisa V.
Verified Buyer
1.0 star rating
08/30/24
Didn't work for me
Review by Lisa V. on 30 Aug 2024 review stating Didn't work for me
Weighed my hair down and felt dry
E
Eloise E.
Verified Buyer
5.0 star rating
08/23/24
Definition without sticky weight
Review by Eloise E. on 23 Aug 2024 review stating Definition without sticky weight
Plumping Primer adds definition and volume without weight to my curls. It plays well with the other Deva products when overlayered and the result is NOT sticky like many products.